{"id":2743,"date":"2025-10-02T09:31:37","date_gmt":"2025-10-02T09:31:37","guid":{"rendered":"https:\/\/fpl.ac.ma\/site\/?page_id=2743"},"modified":"2025-11-04T10:28:26","modified_gmt":"2025-11-04T10:28:26","slug":"commerce-and-marketing","status":"publish","type":"page","link":"https:\/\/fpl.ac.ma\/site\/cycle-licence\/commerce-and-marketing\/","title":{"rendered":"COMMERCE ET MARKETING"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-page\" data-elementor-id=\"2743\" class=\"elementor elementor-2743\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-6ddd284 elementor-section-boxed elementor-section-height-default elementor-section-height-default wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no wpr-column-slider-no wpr-equal-height-no\" data-id=\"6ddd284\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-4ef9dc4\" data-id=\"4ef9dc4\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-69c0dbe elementor-section-boxed elementor-section-height-default elementor-section-height-default wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no wpr-column-slider-no wpr-equal-height-no\" data-id=\"69c0dbe\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-65f8a62 elementor-invisible\" data-id=\"65f8a62\" data-element_type=\"column\" data-e-type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;animation&quot;:&quot;fadeInUp&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-b323a32 elementor-view-stacked elementor-position-inline-start elementor-shape-circle elementor-mobile-position-block-start elementor-widget elementor-widget-icon-box\" data-id=\"b323a32\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"icon-box.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-icon-box-wrapper\">\n\n\t\t\t\t\t\t<div class=\"elementor-icon-box-icon\">\n\t\t\t\t<span  class=\"elementor-icon\">\n\t\t\t\t<i aria-hidden=\"true\" class=\"icon icon-diploma\"><\/i>\t\t\t\t<\/span>\n\t\t\t<\/div>\n\t\t\t\n\t\t\t\t\t\t<div class=\"elementor-icon-box-content\">\n\n\t\t\t\t\t\t\t\t\t<h4 class=\"elementor-icon-box-title\">\n\t\t\t\t\t\t<span  >\n\t\t\t\t\t\t\tDipl\u00f4me \/ Certificat\t\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/h4>\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t<p class=\"elementor-icon-box-description\">\n\t\t\t\t\t\tLicence\t\t\t\t\t<\/p>\n\t\t\t\t\n\t\t\t<\/div>\n\t\t\t\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-84f07a2 elementor-invisible\" data-id=\"84f07a2\" data-element_type=\"column\" data-e-type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;animation&quot;:&quot;fadeInUp&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-4828a78 elementor-view-stacked elementor-position-inline-start elementor-shape-circle elementor-mobile-position-block-start elementor-widget elementor-widget-icon-box\" data-id=\"4828a78\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"icon-box.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-icon-box-wrapper\">\n\n\t\t\t\t\t\t<div class=\"elementor-icon-box-icon\">\n\t\t\t\t<span  class=\"elementor-icon\">\n\t\t\t\t<i aria-hidden=\"true\" class=\"fas fa-user-tie\"><\/i>\t\t\t\t<\/span>\n\t\t\t<\/div>\n\t\t\t\n\t\t\t\t\t\t<div class=\"elementor-icon-box-content\">\n\n\t\t\t\t\t\t\t\t\t<h4 class=\"elementor-icon-box-title\">\n\t\t\t\t\t\t<span  >\n\t\t\t\t\t\t\tCoordonateur\t\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/h4>\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t<p class=\"elementor-icon-box-description\">\n\t\t\t\t\t\tPr. EL MOUTAQI BADREDINE\t\t\t\t\t<\/p>\n\t\t\t\t\n\t\t\t<\/div>\n\t\t\t\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-95b0356 elementor-section-boxed elementor-section-height-default elementor-section-height-default wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no wpr-column-slider-no wpr-equal-height-no\" data-id=\"95b0356\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-1205c5b elementor-invisible\" data-id=\"1205c5b\" data-element_type=\"column\" data-e-type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;animation&quot;:&quot;fadeInUp&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-e11284c elementor-view-stacked elementor-position-inline-start elementor-shape-circle elementor-mobile-position-block-start elementor-widget elementor-widget-icon-box\" data-id=\"e11284c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"icon-box.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-icon-box-wrapper\">\n\n\t\t\t\t\t\t<div class=\"elementor-icon-box-icon\">\n\t\t\t\t<span  class=\"elementor-icon\">\n\t\t\t\t<i aria-hidden=\"true\" class=\"icon icon-university\"><\/i>\t\t\t\t<\/span>\n\t\t\t<\/div>\n\t\t\t\n\t\t\t\t\t\t<div class=\"elementor-icon-box-content\">\n\n\t\t\t\t\t\t\t\t\t<h4 class=\"elementor-icon-box-title\">\n\t\t\t\t\t\t<span  >\n\t\t\t\t\t\t\tComposante\t\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/h4>\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t<p class=\"elementor-icon-box-description\">\n\t\t\t\t\t\tFacult\u00e9 Polydisciplinaire \u00e0 Larache\t\t\t\t\t<\/p>\n\t\t\t\t\n\t\t\t<\/div>\n\t\t\t\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-a3aedfa elementor-invisible\" data-id=\"a3aedfa\" data-element_type=\"column\" data-e-type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;animation&quot;:&quot;fadeInUp&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-a731096 elementor-view-stacked elementor-position-inline-start elementor-shape-circle elementor-mobile-position-block-start elementor-widget elementor-widget-icon-box\" data-id=\"a731096\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"icon-box.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-icon-box-wrapper\">\n\n\t\t\t\t\t\t<div class=\"elementor-icon-box-icon\">\n\t\t\t\t<span  class=\"elementor-icon\">\n\t\t\t\t<i aria-hidden=\"true\" class=\"fas fa-language\"><\/i>\t\t\t\t<\/span>\n\t\t\t<\/div>\n\t\t\t\n\t\t\t\t\t\t<div class=\"elementor-icon-box-content\">\n\n\t\t\t\t\t\t\t\t\t<h4 class=\"elementor-icon-box-title\">\n\t\t\t\t\t\t<span  >\n\t\t\t\t\t\t\tLangue principale d'enseignement\t\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/h4>\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t<p class=\"elementor-icon-box-description\">\n\t\t\t\t\t\tFran\u00e7ais\t\t\t\t\t<\/p>\n\t\t\t\t\n\t\t\t<\/div>\n\t\t\t\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-1569b37 elementor-section-boxed elementor-section-height-default elementor-section-height-default wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no wpr-column-slider-no wpr-equal-height-no\" data-id=\"1569b37\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-f7f6da2 elementor-invisible\" data-id=\"f7f6da2\" data-element_type=\"column\" data-e-type=\"column\" data-settings=\"{&quot;animation&quot;:&quot;fadeInUp&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-fd32d31 elementor-widget elementor-widget-heading\" data-id=\"fd32d31\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Objectifs de la formation<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a426ca0 elementor-widget elementor-widget-text-editor\" data-id=\"a426ca0\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>\n  Cette fili\u00e8re a pour but de fournir aux \u00e9tudiants les \n  <strong>fondements th\u00e9oriques et pratiques du management et des sciences de gestion<\/strong>, \n  leur permettant de comprendre et d&rsquo;analyser le fonctionnement d&rsquo;une entreprise.\n<\/p>\n\n<p>\n  D\u00e9lib\u00e9r\u00e9ment g\u00e9n\u00e9raliste mais aussi tourn\u00e9e vers le monde professionnel, \n  la formation en <strong>Marketing et Commerce<\/strong> permet :\n<\/p>\n\n<ul>\n  <li>\n    d\u2019acqu\u00e9rir les fondamentaux indispensables \u00e0 la poursuite des \u00e9tudes en \n    <strong>Master Marketing<\/strong>\n  <\/li>\n  <li>\n    d\u2019acc\u00e9der \u00e0 des carri\u00e8res dans des entreprises priv\u00e9es ou publiques\n  <\/li>\n<\/ul>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0e25183 elementor-widget elementor-widget-heading\" data-id=\"0e25183\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Pr\u00e9requis<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-29218d0 elementor-widget elementor-widget-heading\" data-id=\"29218d0\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">- Dipl\u00f4mes requis<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-090eb05 elementor-widget elementor-widget-text-editor\" data-id=\"090eb05\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<ul><li>Bac Pro \u2013 Type Sciences \u00c9conomiques et de gestion (logistique, commerce, comptabilit\u00e9\u2026)<\/li><li>Baccalaur\u00e9at Sciences \u00c9conomiques<\/li><li>Baccalaur\u00e9at Sciences Agricoles<\/li><li>Baccalaur\u00e9at Sciences de la Gestion Comptable<\/li><li>Bac Pro \u2013 Services de Restauration<\/li><li>Baccalaur\u00e9at Sciences Math\u00e9matiques A<\/li><li>Baccalaur\u00e9at Sciences Math\u00e9matiques B<\/li><li style=\"font-size: 18px;\">Baccalaur\u00e9at Sciences Physiques<\/li><li>Baccalaur\u00e9at Sciences de la Vie et de la Terre<\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d69de3a elementor-widget elementor-widget-heading\" data-id=\"d69de3a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">- Acc\u00e8s \u00e0 la fili\u00e8re par passerelles<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-83ef45e elementor-widget elementor-widget-text-editor\" data-id=\"83ef45e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<ul>\n  <li><strong>Bac+1<\/strong> : Sciences \u00e9conomiques, sciences de gestion, ENCG ou dipl\u00f4me \u00e9quivalent \u2192 acc\u00e8s en <strong>S3 et S4<\/strong>.<\/li>\n  <li><strong>Bac+2<\/strong> : Sciences de gestion, ENCG ou dipl\u00f4me \u00e9quivalent \u2192 acc\u00e8s en <strong>S5 et S6<\/strong>.<\/li>\n<\/ul>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-07aef6c elementor-widget elementor-widget-heading\" data-id=\"07aef6c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">D\u00e9bouch\u00e9s de la formation<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b06426a elementor-widget elementor-widget-text-editor\" data-id=\"b06426a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>\n  \u00c0 l\u2019issue de cette formation, les laur\u00e9ats seront aptes \u00e0 occuper diff\u00e9rents postes \n  dans les organisations publiques ou priv\u00e9es (notamment PME-PMI) tels que :\n<\/p>\n\n<ul>\n  <li>Responsable commercial<\/li>\n  <li>Responsable marketing<\/li>\n  <li>Responsable des ventes<\/li>\n  <li>Charg\u00e9 de missions<\/li>\n  <li>Charg\u00e9 de projets<\/li>\n  <li>\u2026<\/li>\n<\/ul>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-796b104 elementor-widget elementor-widget-heading\" data-id=\"796b104\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Programme<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1115bdb elementor-widget elementor-widget-toggle\" data-id=\"1115bdb\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"toggle.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-toggle\">\n\t\t\t\t\t\t\t<div class=\"elementor-toggle-item\">\n\t\t\t\t\t<h4 id=\"elementor-tab-title-1791\" class=\"elementor-tab-title\" data-tab=\"1\" role=\"button\" aria-controls=\"elementor-tab-content-1791\" aria-expanded=\"false\">\n\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-toggle-icon elementor-toggle-icon-right\" aria-hidden=\"true\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-toggle-icon-closed\"><i class=\"fas fa-chevron-down\"><\/i><\/span>\n\t\t\t\t\t\t\t\t<span class=\"elementor-toggle-icon-opened\"><i class=\"elementor-toggle-icon-opened fas fa-chevron-up\"><\/i><\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-toggle-title\" tabindex=\"0\">Semestre 1<\/a>\n\t\t\t\t\t<\/h4>\n\n\t\t\t\t\t<div id=\"elementor-tab-content-1791\" class=\"elementor-tab-content elementor-clearfix\" data-tab=\"1\" role=\"region\" aria-labelledby=\"elementor-tab-title-1791\"><div><ul><li>Comptabilit\u00e9 g\u00e9n\u00e9rale 1<\/li><li>Introduction \u00e0 l&rsquo;\u00e9tude du droit<\/li><li>Introduction aux sciences de gestion<\/li><li>Micro\u00e9conomie 1<\/li><li>Math\u00e9matiques<\/li><li>Macro\u00e9conomie 1<\/li><li>M\u00e9thodologie de travail universitaire<\/li><\/ul><\/div><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-toggle-item\">\n\t\t\t\t\t<h4 id=\"elementor-tab-title-1792\" class=\"elementor-tab-title\" data-tab=\"2\" role=\"button\" aria-controls=\"elementor-tab-content-1792\" aria-expanded=\"false\">\n\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-toggle-icon elementor-toggle-icon-right\" aria-hidden=\"true\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-toggle-icon-closed\"><i class=\"fas fa-chevron-down\"><\/i><\/span>\n\t\t\t\t\t\t\t\t<span class=\"elementor-toggle-icon-opened\"><i class=\"elementor-toggle-icon-opened fas fa-chevron-up\"><\/i><\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-toggle-title\" tabindex=\"0\">Semestre 2<\/a>\n\t\t\t\t\t<\/h4>\n\n\t\t\t\t\t<div id=\"elementor-tab-content-1792\" class=\"elementor-tab-content elementor-clearfix\" data-tab=\"2\" role=\"region\" aria-labelledby=\"elementor-tab-title-1792\"><div><ul><li>Management fondamental<\/li><li>Statistiques descriptives<\/li><li>MATHEMATIQUES FINANCIERES<\/li><li>Digital skills \u00a0et intelligence artificielle<\/li><li>Comptabilit\u00e9 g\u00e9n\u00e9rale 2<\/li><li>Macro\u00e9conomie 2<\/li><li>Micro\u00e9conomie 2<\/li><\/ul><\/div><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-toggle-item\">\n\t\t\t\t\t<h4 id=\"elementor-tab-title-1793\" class=\"elementor-tab-title\" data-tab=\"3\" role=\"button\" aria-controls=\"elementor-tab-content-1793\" aria-expanded=\"false\">\n\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-toggle-icon elementor-toggle-icon-right\" aria-hidden=\"true\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-toggle-icon-closed\"><i class=\"fas fa-chevron-down\"><\/i><\/span>\n\t\t\t\t\t\t\t\t<span class=\"elementor-toggle-icon-opened\"><i class=\"elementor-toggle-icon-opened fas fa-chevron-up\"><\/i><\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-toggle-title\" tabindex=\"0\">Semestre 3<\/a>\n\t\t\t\t\t<\/h4>\n\n\t\t\t\t\t<div id=\"elementor-tab-content-1793\" class=\"elementor-tab-content elementor-clearfix\" data-tab=\"3\" role=\"region\" aria-labelledby=\"elementor-tab-title-1793\"><div><ul><li>FRAN\u00c7AIS<\/li><li>Droit de l&rsquo;entreprise<\/li><li>MANAGEMENT DES ORGANISATIONS<\/li><li>COMPTABILITE ANALYTIQUE DE GESTION<\/li><li>ECONOMIE DU MAROC<\/li><li>Sociologie des organisations<\/li><li>Probabilit\u00e9<\/li><\/ul><\/div><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-toggle-item\">\n\t\t\t\t\t<h4 id=\"elementor-tab-title-1794\" class=\"elementor-tab-title\" data-tab=\"4\" role=\"button\" aria-controls=\"elementor-tab-content-1794\" aria-expanded=\"false\">\n\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-toggle-icon elementor-toggle-icon-right\" aria-hidden=\"true\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-toggle-icon-closed\"><i class=\"fas fa-chevron-down\"><\/i><\/span>\n\t\t\t\t\t\t\t\t<span class=\"elementor-toggle-icon-opened\"><i class=\"elementor-toggle-icon-opened fas fa-chevron-up\"><\/i><\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-toggle-title\" tabindex=\"0\">Semestre 4<\/a>\n\t\t\t\t\t<\/h4>\n\n\t\t\t\t\t<div id=\"elementor-tab-content-1794\" class=\"elementor-tab-content elementor-clearfix\" data-tab=\"4\" role=\"region\" aria-labelledby=\"elementor-tab-title-1794\"><div><ul><li>Analyse financi\u00e8re<\/li><li>INFORMATIQUE DE GESTION<\/li><li>GESTION DES RESSOURCES HUMAINES<\/li><li>FRAN\u00c7AIS<\/li><li>Comptabilit\u00e9 des soci\u00e9t\u00e9s<\/li><li>MARKETING DE BASE<\/li><li>Analyse et traitement des donn\u00e9es<\/li><\/ul><\/div><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-toggle-item\">\n\t\t\t\t\t<h4 id=\"elementor-tab-title-1795\" class=\"elementor-tab-title\" data-tab=\"5\" role=\"button\" aria-controls=\"elementor-tab-content-1795\" aria-expanded=\"false\">\n\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-toggle-icon elementor-toggle-icon-right\" aria-hidden=\"true\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-toggle-icon-closed\"><i class=\"fas fa-chevron-down\"><\/i><\/span>\n\t\t\t\t\t\t\t\t<span class=\"elementor-toggle-icon-opened\"><i class=\"elementor-toggle-icon-opened fas fa-chevron-up\"><\/i><\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-toggle-title\" tabindex=\"0\">Semestre 5<\/a>\n\t\t\t\t\t<\/h4>\n\n\t\t\t\t\t<div id=\"elementor-tab-content-1795\" class=\"elementor-tab-content elementor-clearfix\" data-tab=\"5\" role=\"region\" aria-labelledby=\"elementor-tab-title-1795\"><div><ul><li>Travail en \u00e9quipe et Leadership (Transversal)<\/li><li>TECHNIQUES DE VENTE ET DE NEGOCIATION<\/li><li>ETUDE DE MARCHE<\/li><li>DROIT COMMERCIAL FONDAMENTAL<\/li><li>MARKETING SECTORIEL<\/li><li>MARKETING \u00a0RELATIONEL &amp; \u00a0CRM<\/li><li>ANGLAIS<\/li><\/ul><\/div><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-toggle-item\">\n\t\t\t\t\t<h4 id=\"elementor-tab-title-1796\" class=\"elementor-tab-title\" data-tab=\"6\" role=\"button\" aria-controls=\"elementor-tab-content-1796\" aria-expanded=\"false\">\n\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-toggle-icon elementor-toggle-icon-right\" aria-hidden=\"true\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-toggle-icon-closed\"><i class=\"fas fa-chevron-down\"><\/i><\/span>\n\t\t\t\t\t\t\t\t<span class=\"elementor-toggle-icon-opened\"><i class=\"elementor-toggle-icon-opened fas fa-chevron-up\"><\/i><\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-toggle-title\" tabindex=\"0\">Semestre 6<\/a>\n\t\t\t\t\t<\/h4>\n\n\t\t\t\t\t<div id=\"elementor-tab-content-1796\" class=\"elementor-tab-content elementor-clearfix\" data-tab=\"6\" role=\"region\" aria-labelledby=\"elementor-tab-title-1796\"><div><ul><li>MARKETING DE DISTRIBUTION \u00a0<\/li><li>Marketing Environment &amp; Consumer Behavior (Anglais)<\/li><li>CULTURE ENTREPRENEURIALE<\/li><li>MANAGEMENT DU RISQUE MARKETING<\/li><li>INTELLIGENCE ARTIFICIELLE ET E COMMERCE<\/li><li>MANAGEMENT STRATEGIQUE<\/li><li>ANGLAIS<\/li><\/ul><\/div><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t<script type=\"application\/ld+json\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@type\":\"FAQPage\",\"mainEntity\":[{\"@type\":\"Question\",\"name\":\"Semestre 1\",\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"<div><ul><li>Comptabilit\\u00e9 g\\u00e9n\\u00e9rale 1<\\\/li><li>Introduction 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EL MOUTAQI BADREDINE Composante Facult\u00e9 Polydisciplinaire \u00e0 Larache Langue principale d&rsquo;enseignement Fran\u00e7ais Objectifs de la formation Cette fili\u00e8re a pour but de fournir aux \u00e9tudiants les fondements th\u00e9oriques et pratiques du management et des sciences de gestion, leur permettant de comprendre et d&rsquo;analyser le fonctionnement d&rsquo;une entreprise. D\u00e9lib\u00e9r\u00e9ment g\u00e9n\u00e9raliste mais aussi tourn\u00e9e vers le monde professionnel, la formation en Marketing et Commerce permet : d\u2019acqu\u00e9rir les fondamentaux indispensables \u00e0 la poursuite des \u00e9tudes en Master Marketing d\u2019acc\u00e9der \u00e0 des carri\u00e8res dans des entreprises priv\u00e9es ou publiques Pr\u00e9requis &#8211; Dipl\u00f4mes requis Bac Pro \u2013 Type Sciences \u00c9conomiques et de gestion (logistique, commerce, comptabilit\u00e9\u2026) Baccalaur\u00e9at Sciences \u00c9conomiques Baccalaur\u00e9at Sciences Agricoles Baccalaur\u00e9at Sciences de la Gestion Comptable Bac Pro \u2013 Services de Restauration Baccalaur\u00e9at Sciences Math\u00e9matiques A Baccalaur\u00e9at Sciences Math\u00e9matiques B Baccalaur\u00e9at Sciences Physiques Baccalaur\u00e9at Sciences de la Vie et de la Terre &#8211; Acc\u00e8s \u00e0 la fili\u00e8re par passerelles Bac+1 : Sciences \u00e9conomiques, sciences de gestion, ENCG ou dipl\u00f4me \u00e9quivalent \u2192 acc\u00e8s en S3 et S4. Bac+2 : Sciences de gestion, ENCG ou dipl\u00f4me \u00e9quivalent \u2192 acc\u00e8s en S5 et S6. D\u00e9bouch\u00e9s de la formation \u00c0 l\u2019issue de cette formation, les laur\u00e9ats seront aptes \u00e0 occuper diff\u00e9rents postes dans les organisations publiques ou priv\u00e9es (notamment PME-PMI) tels que : Responsable commercial Responsable marketing Responsable des ventes Charg\u00e9 de missions Charg\u00e9 de projets \u2026 Programme Semestre 1 Comptabilit\u00e9 g\u00e9n\u00e9rale 1 Introduction \u00e0 l&#8217;\u00e9tude du droit Introduction aux sciences de gestion Micro\u00e9conomie 1 Math\u00e9matiques Macro\u00e9conomie 1 M\u00e9thodologie de travail universitaire Semestre 2 Management fondamental Statistiques descriptives MATHEMATIQUES FINANCIERES Digital skills \u00a0et intelligence artificielle Comptabilit\u00e9 g\u00e9n\u00e9rale 2 Macro\u00e9conomie 2 Micro\u00e9conomie 2 Semestre 3 FRAN\u00c7AIS Droit de l&#8217;entreprise MANAGEMENT DES ORGANISATIONS COMPTABILITE ANALYTIQUE DE GESTION ECONOMIE DU MAROC Sociologie des organisations Probabilit\u00e9 Semestre 4 Analyse financi\u00e8re INFORMATIQUE DE GESTION GESTION DES RESSOURCES HUMAINES FRAN\u00c7AIS Comptabilit\u00e9 des soci\u00e9t\u00e9s MARKETING DE BASE Analyse et traitement des donn\u00e9es Semestre 5 Travail en \u00e9quipe et Leadership (Transversal) TECHNIQUES DE VENTE ET DE NEGOCIATION ETUDE DE MARCHE DROIT COMMERCIAL FONDAMENTAL MARKETING SECTORIEL MARKETING \u00a0RELATIONEL &amp; \u00a0CRM ANGLAIS Semestre 6 MARKETING DE DISTRIBUTION \u00a0 Marketing Environment &amp; Consumer Behavior (Anglais) CULTURE ENTREPRENEURIALE MANAGEMENT DU RISQUE MARKETING INTELLIGENCE ARTIFICIELLE ET E COMMERCE MANAGEMENT STRATEGIQUE ANGLAIS<\/p>\n","protected":false},"author":1,"featured_media":1625,"parent":1622,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-2743","page","type-page","status-publish","has-post-thumbnail","hentry"],"_links":{"self":[{"href":"https:\/\/fpl.ac.ma\/site\/wp-json\/wp\/v2\/pages\/2743","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/fpl.ac.ma\/site\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/fpl.ac.ma\/site\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/fpl.ac.ma\/site\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/fpl.ac.ma\/site\/wp-json\/wp\/v2\/comments?post=2743"}],"version-history":[{"count":11,"href":"https:\/\/fpl.ac.ma\/site\/wp-json\/wp\/v2\/pages\/2743\/revisions"}],"predecessor-version":[{"id":4594,"href":"https:\/\/fpl.ac.ma\/site\/wp-json\/wp\/v2\/pages\/2743\/revisions\/4594"}],"up":[{"embeddable":true,"href":"https:\/\/fpl.ac.ma\/site\/wp-json\/wp\/v2\/pages\/1622"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/fpl.ac.ma\/site\/wp-json\/wp\/v2\/media\/1625"}],"wp:attachment":[{"href":"https:\/\/fpl.ac.ma\/site\/wp-json\/wp\/v2\/media?parent=2743"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}